Saturday, February 25, 2012

'The Larmy' Twitter Account

This post has a similar topic to a post I wrote earlier on in the month which you can find here.  It deals with television shows using social media sites to their advantage.  In my previous post I talked about how talk shows use sites, for example Twitter and YouTube, to connect to their audiences and get their viewers involved.  Another television show which uses Twitter to their advantage is Cougar Town.  If any of you have heard of the show you know they have been battling low ratings since their first season which most believe has to do with the shows name.  Last year after their second season they created a Twitter account in the name of one of their characters, Laurie Keller, who is known for saying funny things.  The account is basically this character posting to 'The Larmy' which is her characters following.  She posts funny phrases that her character would say and responds to her followers.  This is a very clever use of Twitter I believe because it gives publicity to their show.  It keeps the audience they already have entertained in the shows off season, while promoting their show by only having to be funny in 140 characters.  That's way easier than a half hour program!  Lately, the account has been advertising because the show's new season just started but if you want to check out some of the earlier tweets they can be found here.

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