Thursday, April 5, 2012

Here Have the Password to My Life... I Don' t Think So

It seems like everyone is always talking about Facebook and lately it has been over the controversy of employers requesting the password to their employees or future employees' profiles.  I thought it was important to discuss this topic because many have mentioned it on the course Facebook group.

In my opinion, there is something so wrong with asking for someones Facebook password, almost like if a stranger asked for the keys to your house while you were away.  It is a window into your life, one that only the individual should decide who can see into.  Facebook's chief privacy officer of policy Erin Egan posted an opinion on the matter saying, "If you are a Facebook user, you should never have to share your password".  Asking for someones password has to be violating some sort of law.       

Also, has no one ever heard of professionalism?  People do have lives outside of their work environment.  I understand that employers want their employees to reflect upon the business well but, does this mean people should stop living their lives?  Some of the craziest people I know are some of the hardest working and most dedicated to their work.  I mean everyone has to blow off some steam once in a while.   

I don't even give my password to my friends or family so the only way you are getting my Facebook password is by taking it up with the law.

Would you be willing to give out your password to an employer? 

Wednesday, April 4, 2012

Old versus New Technology

I saw this video about YouTube about sending out informational DVD’s. This was considered a SNS April fools day prank. I thought this was such a funny parody that mocks former, inferior technology that we used to rely on for information gathering and learning.  I think this video really puts into perspective the change of how people get information due to the creation of the Internet.

Hot New SNS sites

I think it is interesting that according to the mashable website article, there are 9 hot SNS sites are all in line with geo-social networking. It is all about connecting people with the spaces around us.

             These up and coming GSNS are all about connecting friends within certain places in real time. It is an interesting concept because it is allowing friendships to become closer and getting in touch with people is becoming that much easier. Of course, there are the concerns once you get passed the fact that people know where you are at all times. I think illustrates the new and direction that SNS sites are tapping into. This article highlights a user interest to connect the physical space with the digital world.
            This push towards location-based services is also reinforced in deal where Facebook purchases the Gowalla a location-based service that happened in December 2011.

Pinterest as a selling tool

I think this is an interesting article about Pinterest. This social networking site is very cool in the sense that it is image based. People can collectively gather and display their likes and interests on pin boards. I like it because it is like a digital dream board.
            Up until this point I never fully thought, how this SNS is a contributor to product sales. Pinterest is a great product-marketing tool. I think this article sheds light on the situation because it really captures how marketers, businesses and governments (i.e. Obama’s pinterest boards) are using images to drive sales.

It is interesting how many stores are utilizing this SNS by bringing the image and product to the consumer, such as Kate Spade. By people re-pinning the image gets around and people share clothes ideas and thus help facilitate a new desire for purchase of products. Plus it gives awareness for new products, designers. This shows a change in how people are consuming. It demonstrates that people are purchasing based on recommendations via guidance from another person in that social circle. Hence, peopl  are consuming via other people comments and suggestions.

YouTube a Pioneer of vlogging

In years blogs have become highly popular amongst people. People get a lot of their information via recommendations of bloggers.

I think YouTube is a pioneer for target marketing because it is capitalizing on the utilization of vlogging (video-blogging.). The use of vlogging teaches users about different subjects, products through how-to videos. In essence, these companies are putting content on YouTube and are spending money for subscribers.

            This sponsorship for channels reinforces the capital that companies and governments are willing to pay in order to tap into target demographics. Hence, target marketing is being enhanced because companies are going directly to the source of consumption. Providing content on channels that viewers can subscribe to are creating niche markets that filter product information that will be consumed.  

            I think it is interesting to see that people are being socially directed to a product based on recommendations via these videos. It is through these mediums that there is a level of direct communication between company, product and consumer.  Thus, one can see the alteration of the relationship because YouTube is a medium making closer connections between product and consumer.

Importance of Blogs

As I am studying, I am constantly taking little breaks. This ‘little’ breaks turn out to be longer than expected. This is always due to me getting distracted and reading blogs. I read blogs about different topics but I find them so fascinating that I cannot seem to pull away from them.

            I thought this was an interesting notion; why are these blogs so important?  The role of these blogs is not just to inform but it is to provide specialized entertainment based on the content of the blog. Its not that these blogs are overly informative but they provide me some relief and endearment. I think this notion captures the essence of what we do on the Internet. We are to be entertained.

The Question of Mass Amateurization

I am Instagram user and I like Instagram for the fact that I can take a quick picture, select a filter and apply it quickly to a photo I just took. This action in itself does not make me a photographer. This application puts into question the idea of mass amateurization. This concept to means that many people are being exposed and partaking in ‘specialized’ jobs.

Recently, there has been a discussion of how instagram is replacing photography. This is not the case. Just because there is an application that can perform a function, does not mean one is an expert in the field nor can it replace an expert in the field. There is the idea of mass amatuerization, this allows people to partake in the artistic creation of art or in writing about journalistic issues but it does not make them an artist nor does it make one a journalist. It doesn’t mean that people cannot participate in an app or write about things, it just means they are not specialized in that field of study.